📌 Snapshot
- Comparative, common size and trend analysis explained step by step, with solved percentage examples.
- What financial statement analysis is, who uses it, and which tool answers which question.
- How to prepare comparative and common size statements with the right base and the right denominator.
- Trend analysis with a base year of 100, plus the limitations of analysis that CUET asks about.
📖 Detailed Notes
Written and reviewed by Devendra Dubey, Mathematics & Commerce faculty at UniDrill (M.Sc. Mathematics, Osmania University · 10 years teaching). Based on NCERT Accountancy Class XII (Accountancy Part II), Chapter 4.
Record sales, yet profit grew slower: is that good news?
A company announces that its revenue rose 25% this year. A shareholder, pleased, opens the accounts and finds that profit before tax rose only 20%. Something grew faster than sales and ate into the gain. The balance sheet and the Statement of Profit and Loss show the figures, but they do not say what changed or why it matters. Financial statement analysis is the set of tools that turns two columns of numbers into a story. This chapter gives you the tools, and the rules for using each one correctly.
What financial statement analysis is
Financial statement analysis is the critical evaluation of the figures in the balance sheet and the Statement of Profit and Loss, to understand a firm's profitability, operating efficiency, financial health and future prospects. It does two jobs that go together.
| Job | Meaning | Example |
|---|---|---|
| Analysis | Simplifying data by classifying it methodically | Arranging two years of expenses side by side |
| Interpretation | Explaining what the data means | "Other expenses grew faster than sales, so margins are under pressure" |
Analysis without interpretation is only a table, and interpretation without analysis has nothing to stand on. The two are complementary.
The analysis can be done in two directions.
| Type | Compares | Also called |
|---|---|---|
| Time series | The firm's own figures across years | Intra-firm comparison |
| Cross sectional | The firm against other firms or the industry at one point | Inter-firm comparison |
Who uses it, and what they look for
Each user reads the same statements with a different question in mind. This matching is a favourite of CUET.
| User | Main focus |
|---|---|
| Finance manager | Operating policies, credit rating, efficiency, and control by reviewing deviations |
| Top management | Efficient use of resources, success of operations, appraisal of individuals, internal control |
| Trade payables | Short term liquidity: can the firm pay its bills as they fall due? |
| Long term lenders | Long term solvency, profitability, cash generation, capital structure |
| Investors | Present and future profitability and management efficiency; whether to buy, sell or hold |
| Labour unions | Whether the firm can afford a wage rise, from productivity or higher prices |
| Government, economists, researchers | Price regulation, taxation, study of business conditions |
The objectives follow from this: to assess current profitability and operating efficiency, to see the relative importance of each component, to find the reasons for changes, and to judge short term and long term liquidity and the ability to repay debt.
The five tools
| Tool | Also called | What it shows | Base |
|---|---|---|---|
| Comparative statements | Horizontal analysis | Change in each item between periods | The earlier year |
| Common size statements | Vertical analysis, component percentage statements | Each item as a share of a total | A common item (= 100) |
| Trend analysis | Trend percentages | Movement over several years | A base year (= 100) |
| Ratio analysis | Accounting ratios | Relationships between items: profitability, solvency, efficiency | Another item |
| Cash flow analysis | Cash flow statement | Actual movement of cash in and out | Cash |
Ratio analysis and cash flow analysis have their own chapters. Here we develop the first three. A quick way to choose a tool is to ask what the question is about.
| Question | Tool |
|---|---|
| By how much did each item change from last year? | Comparative statements |
| What share of revenue goes to materials, and has that changed? | Common size statements |
| How has sales moved over the last five years? | Trend analysis |
| Which firm uses its borrowed money better? | Common size or ratio analysis (cross sectional) |
Comparative statements: measuring change
A comparative statement puts two (or more) years side by side. It has five columns: Particulars, first year, second year, absolute change, and percentage change. The percentage change always uses the first (earlier) year as the base, because we are asking "how much has this grown from where it started?"
$$\text{Absolute change} = \text{Second year} - \text{First year}$$
$$\text{Percentage change} = \dfrac{\text{Absolute change}}{\text{First year figure}} \times 100$$
For comparison to be fair, the same accounting principles must be used in both years. If they were not, the difference must be footnoted.
Worked example: comparative Statement of Profit and Loss. Kavya Traders Ltd. has the following figures. Prepare a comparative statement and say why profit grew slower than revenue.
| Particulars | 2023-24 (₹) | 2024-25 (₹) | Absolute change (₹) | % change |
|---|---|---|---|---|
| Revenue from operations | 60,00,000 | 75,00,000 | +15,00,000 | +25.00% |
| Other income | 4,00,000 | 5,00,000 | +1,00,000 | +25.00% |
| Total revenue | 64,00,000 | 80,00,000 | +16,00,000 | +25.00% |
| Cost of materials consumed | 30,00,000 | 36,00,000 | +6,00,000 | +20.00% |
| Employee benefit expenses | 8,00,000 | 10,00,000 | +2,00,000 | +25.00% |
| Other expenses | 6,00,000 | 10,00,000 | +4,00,000 | +66.67% |
| Total expenses | 44,00,000 | 56,00,000 | +12,00,000 | +27.27% |
| Profit before tax | 20,00,000 | 24,00,000 | +4,00,000 | +20.00% |
| Tax at 30% | 6,00,000 | 7,20,000 | +1,20,000 | +20.00% |
| Profit after tax | 14,00,000 | 16,80,000 | +2,80,000 | +20.00% |
Each percentage is the absolute change divided by the 2023-24 figure. For example, other expenses: 4,00,000 ÷ 6,00,000 × 100 = 66.67%. Interpretation: total revenue grew 25% but total expenses grew 27.27%, led by other expenses at 66.67%. That is why profit grew only 20%.
Common wrong step. Dividing by the second year. That gives 15,00,000 ÷ 75,00,000 = 20% for revenue, instead of 25%. The earlier year is always the base.
Worked example: comparative balance sheet. The same firm's balance sheet as at 31 March:
| Particulars | 2023-24 (₹) | 2024-25 (₹) | Absolute change (₹) | % change |
|---|---|---|---|---|
| Share capital | 15,00,000 | 15,00,000 | 0 | 0.00% |
| Reserves and surplus | 5,00,000 | 7,00,000 | +2,00,000 | +40.00% |
| Long-term borrowings | 8,00,000 | 6,00,000 | −2,00,000 | −25.00% |
| Trade payables | 4,00,000 | 5,00,000 | +1,00,000 | +25.00% |
| Short-term provisions | 1,00,000 | 1,50,000 | +50,000 | +50.00% |
| Total equity and liabilities | 33,00,000 | 34,50,000 | +1,50,000 | +4.55% |
| Fixed assets (net) | 18,00,000 | 17,00,000 | −1,00,000 | −5.56% |
| Non-current investments | 4,00,000 | 4,00,000 | 0 | 0.00% |
| Inventories | 5,00,000 | 6,50,000 | +1,50,000 | +30.00% |
| Trade receivables | 4,00,000 | 5,00,000 | +1,00,000 | +25.00% |
| Cash and cash equivalents | 2,00,000 | 2,00,000 | 0 | 0.00% |
| Total assets | 33,00,000 | 34,50,000 | +1,50,000 | +4.55% |
Both totals agree in each year, and the change in total equity and liabilities (₹1,50,000) equals the change in total assets. Interpretation: the firm repaid ₹2,00,000 of long-term loans using profits retained in reserves. Meanwhile inventories rose 30% and trade receivables 25%, but cash stayed the same, so more money is locked up in stock and credit sales. A fall in fixed assets (−5.56%) shows depreciation exceeding new purchases.
Common wrong step. Giving the percentage change in total assets as 5% (1,50,000 ÷ 30,00,000 by mistake) or writing the change in borrowings as +25% because "the number is 25". Keep the sign: a decrease is negative.
Pause and predict: revenue falls from ₹80 lakh to ₹60 lakh. What is the percentage change?
Check your answer: −25%. The change is −20 lakh and the base is the earlier year, 80 lakh. Using the later year (60 lakh) gives −33.33%, which is the common wrong answer.
Common size statements: measuring structure
A comparative statement tells you how much each item changed. A common size statement tells you how big each item is relative to a total. Every item is expressed as a percentage of a common base, which is set at 100. That lets you compare a ₹5-crore firm with a ₹500-crore firm, or the same firm across years, because the rupee sizes drop out.
| Statement | Common base (= 100) |
|---|---|
| Statement of Profit and Loss | Revenue from operations |
| Balance sheet | Total assets (or total equity and liabilities) |
$$\text{Common size percentage} = \dfrac{\text{Amount of the item}}{\text{Base}} \times 100$$
The format has four columns: Particulars, the amount for each year, and the percentage for each year.
Worked example: common size Statement of Profit and Loss. Prepare a common size statement from the following (there is no other income):
| Particulars | 2023-24 (₹) | 2024-25 (₹) | 2023-24 % | 2024-25 % |
|---|---|---|---|---|
| Revenue from operations | 40,00,000 | 50,00,000 | 100.00 | 100.00 |
| Cost of materials consumed | 20,00,000 | 24,00,000 | 50.00 | 48.00 |
| Employee benefits | 6,00,000 | 8,00,000 | 15.00 | 16.00 |
| Finance costs | 2,00,000 | 2,00,000 | 5.00 | 4.00 |
| Depreciation | 2,00,000 | 2,50,000 | 5.00 | 5.00 |
| Other expenses | 4,00,000 | 5,50,000 | 10.00 | 11.00 |
| Total expenses | 34,00,000 | 42,00,000 | 85.00 | 84.00 |
| Profit before tax | 6,00,000 | 8,00,000 | 15.00 | 16.00 |
Check: in 2024-25, 24,00,000 ÷ 50,00,000 gives 48%, and 2,00,000 ÷ 50,00,000 gives 4%. Because every percentage is out of the same revenue, the expenses and the profit add back to 100 (84 + 16). Interpretation: materials took a smaller share (50% to 48%) and finance costs also fell (5% to 4%), but employee benefits and other expenses took more. The net effect: profit rose from 15% to 16% of revenue.
Common wrong step. Using total expenses or profit as the base. The base must be revenue from operations, so that every percentage is "per ₹100 of sales".
Worked example: common size balance sheet.
| Particulars | 2023-24 (₹) | 2024-25 (₹) | 2023-24 % | 2024-25 % |
|---|---|---|---|---|
| Share capital | 12,00,000 | 12,00,000 | 40.00 | 33.33 |
| Reserves and surplus | 6,00,000 | 9,00,000 | 20.00 | 25.00 |
| Long-term borrowings | 9,00,000 | 9,00,000 | 30.00 | 25.00 |
| Current liabilities | 3,00,000 | 6,00,000 | 10.00 | 16.67 |
| Total equity and liabilities | 30,00,000 | 36,00,000 | 100.00 | 100.00 |
| Fixed assets | 18,00,000 | 20,00,000 | 60.00 | 55.56 |
| Non-current investments | 3,00,000 | 3,00,000 | 10.00 | 8.33 |
| Inventories | 4,50,000 | 7,00,000 | 15.00 | 19.44 |
| Trade receivables | 3,00,000 | 3,60,000 | 10.00 | 10.00 |
| Cash and cash equivalents | 1,50,000 | 2,40,000 | 5.00 | 6.67 |
| Total assets | 30,00,000 | 36,00,000 | 100.00 | 100.00 |
In 2024-25: 12,00,000 ÷ 36,00,000 = 33.33% and 7,00,000 ÷ 36,00,000 = 19.44%. Each side adds to 100%. Interpretation: the share of borrowings in funding fell from 30% to 25% although the rupee figure stayed at ₹9,00,000. Current liabilities grew from 10% to 16.67%, and inventories from 15% to 19.44%, so the firm is financing more of its stock through short term credit.
Pause and predict: in a common size balance sheet, borrowings fall from 30% to 25% of total funds. Did the company repay debt?
Check your answer: not necessarily. Above, borrowings stayed at ₹9,00,000 while total funds grew, so the share fell. A common size statement shows structure; you need the rupee figures to know what actually moved.
Trend analysis: one base year for the whole series
Comparative statements usually compare two years. Trend analysis follows a series of years. You choose one base year and set each item in that year to 100. Every later year is expressed as a percentage of the same item in the base year, never of the year before.
$$\text{Trend percentage} = \dfrac{\text{Amount in the given year}}{\text{Amount in the base year}} \times 100$$
Worked example: trend of sales and profit. Using 2020-21 as the base year:
| Particulars | 2020-21 | 2021-22 | 2022-23 | 2023-24 | 2024-25 |
|---|---|---|---|---|---|
| Sales (₹) | 20,00,000 | 24,00,000 | 27,00,000 | 30,00,000 | 36,00,000 |
| Net profit (₹) | 2,00,000 | 2,40,000 | 2,10,000 | 3,30,000 | 3,60,000 |
| Sales trend % | 100 | 120 | 135 | 150 | 180 |
| Profit trend % | 100 | 120 | 105 | 165 | 180 |
For 2022-23: sales 27,00,000 ÷ 20,00,000 × 100 = 135 and profit 2,10,000 ÷ 2,00,000 × 100 = 105. Interpretation: sales rose every year, but profit dipped in 2022-23 (the index fell from 120 to 105) before recovering, so something in that year, such as costs or a one-time loss, needs investigating.
Common wrong step. Using the previous year as the base each time. That gives 120, 112.5, 111.11, 120, a chain of year-on-year growth rates, not a trend index. Trend percentages always divide by the base year, and the base year itself is 100, not the latest year.
Beyond the textbook. For the exam: trend analysis sets the base year at 100 and reads the series upward or downward. In reality: the choice of base year can change the story. If the base year was unusually bad, such as a year of lockdown, every later year looks spectacular. Analysts therefore choose a normal year, and a percentage on a very small base can also mislead: a rise from ₹10,000 to ₹50,000 is +400%, yet it is a small sum. Why it matters: in questions and in life, check the base before you trust the percentage.
From analysis to interpretation: reading the story
Each tool prompts a different kind of statement. Practise saying the interpretation in one sentence.
| What you computed | Sentence to write |
|---|---|
| Revenue +25%, expenses +27.27% | Costs grew faster than sales, so profit grew slower than revenue |
| Materials 50% to 48% of revenue | The firm used materials more efficiently, or raised selling prices |
| Borrowings 30% to 25% of funds | The firm relies less on debt, so its long term risk is lower |
| Profit index 120 then 105 | Profit fell in that year even though sales rose; investigate |
Limitations of financial analysis
| Limitation | Why it matters |
|---|---|
| It ignores price level changes | Figures of different years are in rupees of different buying power |
| It may mislead if accounting procedures change | A change in depreciation method alters profit without any real change |
| It is only a study of the company's reports | It cannot see what is not reported |
| It considers only monetary information | Skill, morale and goodwill with customers are left out |
| It rests on accounting concepts | Historical cost does not show current value or the true position |
An analyst must also watch for window dressing, which means presenting the statements more favourably than the true position, and for different accounting policies and personal judgement.
Beyond the textbook. For the exam: analysis ignores price level changes. In reality: when prices are rising, growth in rupees overstates real growth. If revenue rises 8% in a year when prices rose 6%, real growth is only about 2%. Why it matters: a "record" turnover may only be inflation, so compare growth with the rate of price change before praising it.
Exam traps
| The trap | Why it's tempting | The truth |
|---|---|---|
| "Comparative statements are vertical analysis." | Comparing years sounds like going up and down a column | Comparative = horizontal; common size = vertical |
| "Percentage change uses the second year as the base." | The later year is the newest figure | It is always the first (earlier) year |
| "The common size P&L base is total revenue or profit." | Revenue and profit both sit on the statement | The base is revenue from operations |
| "The common size balance sheet base is capital." | Capital is the first item | The base is total assets (or total equity and liabilities) |
| "The base year of a trend series is the latest year." | The latest year feels like the reference | The base year is the earliest chosen year, set to 100 |
| "Time value of money is a listed limitation." | It sounds like a valid weakness | It is not on the list: price level changes, accounting procedures, only reports, only monetary data, accounting concepts |
| "A fall in a common size percentage means the rupee amount fell." | Percentages and amounts move together in many sums | Total funds may have grown; check the rupee figures |
| "Cross sectional analysis is the same as trend analysis." | Both compare things | Cross sectional compares firms; trend compares years |
Formula sheet
| Quantity | Formula | When to use |
|---|---|---|
| Absolute change | $\text{Year 2} - \text{Year 1}$ | Comparative statements |
| Percentage change | $\dfrac{\text{Absolute change}}{\text{Year 1 figure}} \times 100$ | Comparative statements; keep the sign |
| Common size % (profit and loss) | $\dfrac{\text{Item}}{\text{Revenue from operations}} \times 100$ | Common size Statement of Profit and Loss |
| Common size % (balance sheet) | $\dfrac{\text{Item}}{\text{Total assets}} \times 100$ | Common size balance sheet |
| Trend percentage | $\dfrac{\text{Year figure}}{\text{Base year figure}} \times 100$ | Trend analysis; base year = 100 |
| Net cash flow | $\text{Cash inflow} - \text{Cash outflow}$ | Cash flow analysis |
60-second revision
| Topic | Lock this in |
|---|---|
| Analysis vs interpretation | Simplifying by classification vs explaining the meaning |
| Five tools | Comparative, common size, trend, ratio, cash flow |
| Comparative statements | Horizontal; 5 columns; % change over the first year |
| Common size | Vertical; base = revenue from operations (P&L) or total assets (balance sheet) |
| Trend analysis | Many years; base year = 100 |
| Time series vs cross sectional | Own years vs other firms |
| Trade payables | Short term liquidity |
| Long term lenders | Solvency and capital structure |
| Investors | Profitability and growth |
| Labour unions | Ability to pay a wage rise |
| Limitations | Price level, accounting procedures, only reports, only monetary, accounting concepts |
Where this chapter connects
- Previous: Financial Statements of a Company gives the Schedule III heads whose figures you analyse here.
- Next: Accounting Ratios develops the fourth tool of analysis, comparing items within a year.
- Also: Cash Flow Statement develops the fifth tool, the analysis of cash movements.
🎯 Practice MCQs
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Q1. In financial statement analysis, "analysis" means:
▸ Show answer & explanation
Answer: B
Analysis simplifies data by classifying it methodically. Explaining the meaning of the data, option (A), is interpretation.
Q2. Comparative statements and common size statements are respectively known as:
▸ Show answer & explanation
Answer: C
Comparative statements compare across years and are called horizontal analysis. Common size statements express items as percentages of a base and are called vertical analysis.
Q3. Trade payables of a firm fell from ₹5,00,000 in 2023-24 to ₹4,00,000 in 2024-25. The percentage change is:
▸ Show answer & explanation
Answer: A
Absolute change = 4,00,000 − 5,00,000 = −1,00,000. The base is the first year, so the change is −1,00,000 ÷ 5,00,000 × 100 = −20%. Dividing by the later year gives −25%, the common error.
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Q4. In a common size Statement of Profit and Loss, every item is expressed as a percentage of:
▸ Show answer & explanation
Answer: D
Revenue from operations is taken as 100, and all other items are shown as a percentage of it.
Q5. Match the users with their main interest. List I: (i) Trade payables (ii) Long term lenders (iii) Investors (iv) Labour unions. List II: (p) Long term solvency and capital structure (q) Short term liquidity (r) Ability to pay higher wages (s) Present and future profitability of the firm.
▸ Show answer & explanation
Answer: D
Trade payables care about whether they will be paid soon, which is short term liquidity. Long term lenders focus on solvency and capital structure. Investors focus on profitability. Labour unions consider whether the firm can afford a wage rise.
Q6. In a common size balance sheet, total assets are ₹30,00,000 and reserves and surplus are ₹7,50,000. The common size percentage of reserves and surplus is:
▸ Show answer & explanation
Answer: B
The base is total assets. 7,50,000 ÷ 30,00,000 × 100 = 25%.
Q7. Assertion (A): In trend analysis the figure of the base year is taken as 100. Reason (R): Each later year's figure is expressed as a percentage of the same item in the base year.
▸ Show answer & explanation
Answer: A
The base year is set at 100 precisely because every other year is measured as a percentage of it, so R explains A.
Q8. Which of the following is NOT a limitation of financial analysis?
▸ Show answer & explanation
Answer: C
The recognised limitations are price level changes, changes in accounting procedure, a study of reports only, monetary information only, and reliance on accounting concepts. The time value of money is not among them.
Q9. Sales were ₹40,00,000 in Year 1, ₹46,00,000 in Year 2 and ₹52,00,000 in Year 3. With Year 1 as the base year, the trend percentage for Year 3 is:
▸ Show answer & explanation
Answer: B
Trend percentage = 52,00,000 ÷ 40,00,000 × 100 = 130. Option (A) is close to the chain figure 52 ÷ 46 = 113, which uses the previous year instead of the base year.
Q10. Assertion (A): In a common size balance sheet, each item is expressed as a percentage of total assets or total equity and liabilities. Reason (R): This allows a comparison of the structure of firms of different sizes.
▸ Show answer & explanation
Answer: A
A common base removes the effect of size, which is the purpose of the statement, so R explains A.
Q11. Fixed assets fell from ₹12,50,000 to ₹10,00,000. The absolute change and the percentage change are:
▸ Show answer & explanation
Answer: B
Absolute change = 10,00,000 − 12,50,000 = −2,50,000. Percentage change = −2,50,000 ÷ 12,50,000 × 100 = −20%. Option (A) divides by the later year.
Q12. The five tools of financial analysis are:
▸ Show answer & explanation
Answer: A
Horizontal and vertical analysis are other names of the first two tools, not separate tools. Earnings per share is a ratio, and DuPont analysis is not one of the five.
Q13. Which pairing of terms is INCORRECT?
▸ Show answer & explanation
Answer: D
Cross sectional analysis compares a firm with other firms or the industry. Trend analysis follows the firm's own figures over several years, which is time series analysis.
Q14. Assertion (A): Analysis of financial data without interpretation is of little use. Reason (R): Interpretation of data without analysis is not possible.
▸ Show answer & explanation
Answer: B
Both statements are true and show how analysis and interpretation depend on each other. R is a parallel truth about the reverse dependence, and it does not explain why analysis alone is of little use.
Q15. In a common size balance sheet, long-term borrowings were 30% of total equity and liabilities in 2023-24 and 18% in 2024-25. This shows that:
▸ Show answer & explanation
Answer: B
A common size statement shows structure. The share fell, but the rupee amount may be the same or even higher if total funds grew. Statements (A), (C) and (D) need the actual amounts.
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